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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Determine customer needs and product expectations.
   • Discuss and clarify function and quantity of floristry products to be designed.
   • Identify any operational constraints for display or use of floristry products.
   • Determine specific customer preferences for colour, style and flower and plant materials.
   • Determine customer budget and define parameters.
   • Contribute ideas to enhance customer proposal.
   • Agree on timeframes for presentation of designs.
   • Create records and notes to administer customer details and requirements.
2. Adhere to design brief.
   • Work within identified design specifications to generate, trial and evaluate customer designs.
   • Adapt designs within budgetary and operational constraints where customer brief is impractical.
3. Liaise with customer to finalise design brief.
   • Hold ongoing discussions about designs to satisfy customer product expectations.
   • Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.
   • Present and negotiate different creative options to enhance customer brief.
   • Seek and act on client feedback.
   • Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.
   • Ensure construction job specifications incorporate all details of finalised design brief.
4. Determine customer needs and product expectations.
   • Discuss and clarify function and quantity of floristry products to be designed.
   • Identify any operational constraints for display or use of floristry products.
   • Determine specific customer preferences for colour, style and flower and plant materials.
   • Determine customer budget and define parameters.
   • Contribute ideas to enhance customer proposal.
   • Agree on timeframes for presentation of designs.
   • Create records and notes to administer customer details and requirements.
5. Adhere to design brief.
   • Work within identified design specifications to generate, trial and evaluate customer designs.
   • Adapt designs within budgetary and operational constraints where customer brief is impractical.
6. Liaise with customer to finalise design brief.
   • Hold ongoing discussions about designs to satisfy customer product expectations.
   • Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.
   • Present and negotiate different creative options to enhance customer brief.
   • Seek and act on client feedback.
   • Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.
   • Ensure construction job specifications incorporate all details of finalised design brief.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

interpret initial customer briefs and liaise with customers to finalise design briefs for custom made floristry products of two types to be chosen from the following list:

arrangements for a party

religious celebration products

Mother’s Day gift

Valentine’s Day gift

birthday gift.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

different ways that floristry industry customers present initial briefs:

verbal

written

format, inclusions and terminology of typical written design briefs presented to florists

different methods for presenting floristry design ideas in response to a brief:

verbal

written

using basic sketches and photographs

key features of floristry products, themes and styles for:

parties

religious celebrations

mother’s day

valentine’s day

birthday gifts.

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